Digital that works, for people who care
Websites that reflect your values. Tools that lighten the load. Words that sound like you.
I’m Goldie Rutherford—a web designer, copywriter, and digital strategist for small businesses and not-for-profits. I help values-led teams show up online with clarity and confidence—by making tech make sense, building websites that feel like home, and crafting content that connects without the corporate fluff.
Whether you’re a one-person powerhouse or leading a team doing grassroots work, I’m here to make digital feel doable.
Finally, digital support that speaks your language
Most digital help either oversells or overwhelms. You’ve probably tried the free templates, the generic advice, or the “done-for-you” promises that left you more confused than before. Here, you’ll get a different kind of support: strategic, thoughtful, and genuinely helpful. The kind of work that:
I bring strategy, empathy, and hands-on support—so you walk away not just with a site or some copy, but a system that supports the way you work.
How I help
Everything you need to look good, sound clear, and work smarter online.
Here’s what we can tackle—together.
Website Design & Development
Human-centred, values-aligned websites that are built to last. No bloated backends, no “off-the-shelf” templates—just clear, functional design that reflects your identity and serves your goals.
Plain-language Copywriting
Words that sound like you—not a marketing robot. I write or edit your web content so it resonates with real people, not just algorithms. Clear, conversational, and built around your values.
Simple Systems & Smart Automation
Workflows and tech setups that take the pressure off. From forms and email automations to AI that supports (not replaces), I’ll help you build systems that save time and reduce digital admin.
Why small teams trust me
Because I don’t just deliver—I genuinely care.
My clients are often juggling a dozen hats. They don’t want tech for tech’s sake. They want clarity, honesty, and tools that won’t break three months from now. They come to me because:
"I cannot recommend Goldie Rutherford enough as an IT website developer and workflow/marketing person. From the very beginning, Goldie has been a pleasure to work with. His ability to identify features that I didn’t even know I needed has been invaluable."
Catherine Gow, Beyond Inclusion
Sound familiar?
If you’ve ever said:
Then you’re in the right place. This is digital strategy designed for people who care deeply and work hard—with limited time, energy, and budget.
Real insights, no fluff
I write blog posts to help small teams build digital confidence—without needing to become tech experts. No scare tactics. No jargon. Just practical advice, plain language tips, and thoughtful takes on AI, content, systems and more.
Let’s talk
You don’t need to be “ready.”
You just need to be real about where you’re at.
I offer free 20-minute clarity calls to help you figure out your next digital step. No hard sell, no prep needed. Just a genuine chat to see if we’re a good fit.
Not just another contractor. A digital teammate.
This isn’t a transaction. It’s a collaboration. When we work together, I’ll treat your business or organisation like it matters—because it does.
Whether we’re refreshing your website, rewriting your copy, or setting up automation behind the scenes, my goal is the same: clarity, not complexity. Digital that feels good, works well, and lasts.
Goldie Rutherford – Digital Strategy with Heart
Let’s Connect
📩 Email: hello@goldierutherford.com
🌏 Based in Australia — working with clients locally and internationally
© 2025 Goldie Rutherford
Built with clarity, not complexity.