Services

Digital support that feels like a teammate, not a transaction.

No jargon. No pressure. Just practical, strategic digital services built around how small businesses and not-for-profits actually work.

Whether you need a website that finally makes sense, words that sound like you, or tools that take the pressure off—this is where we start.

Let’s figure out the next right step—together.

How I Help

I offer three core services—each designed to reduce digital stress and bring your online presence into alignment with your purpose.

1. Website Design & Development

Modern, values-aligned websites that feel like you.

Your website should be more than a placeholder—it should help people understand what you do, how you help, and how to take action. I build sites that are accessible, easy to manage, and built to last.

What’s included:

Strategy session to define goals and audiences

Custom design (no bloated templates)

Mobile-optimised, SEO-friendly layout

Accessibility considered as standard

Integration with forms, booking tools, or mailing lists

Training and handover docs

Perfect for:

Organisations with outdated or hard-to-use websites

New businesses looking for a clear online presence

Teams who need something beautiful and functional

Website packages from $1,200 AUD – $8,000+

2. Copywriting & Messaging

Words that sound like you—and actually connect.

You don’t need fancy slogans or buzzwords. You need clear, honest messaging that reflects your voice and helps people understand what you do. I write for real people, in real language.

What’s included:

Brand voice discovery session

Homepage, About, Services, Contact copy (or tailored pages)

SEO-aware structure and keywords

Optional review of existing content and advice on improvements

Content guides for future updates

Perfect for:

Teams that feel their current copy is unclear or outdated

Businesses starting from scratch

Anyone tired of sounding too corporate (or too generic)

Copywriting packages from $450 AUD

3. Systems Setup, Automation & AI Support

Tech that saves time—not creates more of it.

Let’s simplify the back end of your business. From automating repetitive tasks to integrating tools that talk to each other, I help you get your digital ducks in a row.

What’s included:

Review of current systems and bottlenecks

Recommendations for tools that match your capacity

Set-up of automations (email, forms, workflows)

Simple, useful AI integrations (where helpful)

Training, guides, and ongoing support available

Perfect for:

Teams wasting time on admin or repetitive tasks

Organisations using five tools that don’t talk to each other

Businesses curious about AI, but unsure where to start

Systems & automation projects from $750 AUD

Not sure what you need?

That’s totally normal. Many clients start with one service and expand as we uncover more opportunities. Book a clarity call and we’ll map out what’s most helpful right now—no pressure, just honest advice.

Or, if you’re ready to go:

Why work with me?

Practical over perfect: I build solutions that work in real life—not just on paper.

Values-aligned strategy: I get the challenges small teams face—and I build around them.

No ego, no jargon: You’ll always know what’s happening, why it matters, and how to manage it going forward.

What clients say

Goldie is extremely knowledgeable and is responsive and so good to deal with. 

Shelly Willingham

Highlands Photography

Goldie was so helpful in helping me set up my website, as well as providing instant and indepth business strategy information through effective use of his purpose-built AI tool.

Kura Rutherford

Whimsies of a Waldorf Librarian

Working with Goldie is always a pleasure. He is highly attentive, responsive and sensitive to needs, desires and requests.

Shanti Meera

Aum Unlimited

Pricing & Payment

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All projects are custom-scoped based on your goals and budget. As a guide:

Small website refresh: from $800 AUD

Full site with copy and integrations: $800–$8,000 AUD

Copywriting packages: from $450 AUD

Systems/automation setup: from $750 AUD

Payment plans available

Most clients split payments over two or three instalments. I’ll always be upfront about pricing and happy to adjust the scope to match your capacity.

Goldie Rutherford – Digital Strategy with Heart

Websites that feel human. Words that sound like you. Tech that actually helps.

I work with small businesses and not-for-profits to simplify digital—through thoughtful website design, plain-language copywriting, and sustainable systems that save time.

Let’s Connect

📩 Email: hello@goldierutherford.com

🌏 Based in Australia — working with clients locally and internationally

📞 Book a free clarity call →

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© 2025 Goldie Rutherford

Built with clarity, not complexity.