The Blog

Real advice. Human language. Digital that makes sense.

Simple digital support, one blog post at a time

This blog is for small businesses, not-for-profits, and community-minded teams who are ready to feel more confident online—but don’t have time to wade through tech jargon or trendy quick fixes.

You’ll find:

  • Plain-language guidance on websites, copywriting, and systems
  • Honest takes on tools like AI, automation, and CRMs
  • Advice rooted in lived experience—not just industry hype
  • Practical resources you can actually use
  • Encouragement and clarity for those doing good work with limited time

I write for people who:

  • Want to DIY (at least part of it), but don’t know where to start
  • Are tired of Googling and getting overwhelmed
  • Need their tools to serve them, not slow them down
  • Care about their voice, their values, and their impact
  • Don’t want to sound robotic, look outdated, or feel behind

This blog isn’t about selling. It’s about support. I write it to reduce stress, spark ideas, and give you useful, actionable content—so you can spend less time spinning your wheels, and more time doing what you do best.

Topics you'll find here:

✦ Website Clarity

From homepage must-haves to user-friendly design tweaks, these posts help you make your site a true reflection of your work—clean, clear, and easy to use.

✦ Human-Friendly Copy

Writing for your website, your socials, or your emails? These posts show you how to sound more like you, and less like a marketing brochure.

✦ Time-Saving Tech

Get smart about systems and automation. These posts break down tools like Notion, MailerLite, and Zapier—without assuming you’re a tech pro.

✦ AI with a Human Touch

Curious about using AI but don’t want to lose your voice or values? These guides help you bring AI into your workflow intentionally—without the hype.

✦ Capacity & Confidence

These posts are about mindset, digital overwhelm, and building slow, sustainable progress without burning out.

AI for Small Teams: Where It Helps (and Where to Leave It Out)
How to Make Your Website Feel More Human (Without Losing Professionalism)
“We Need a Website, But Don’t Know Where to Start” — A Simple Roadmap for Small Teams

Want posts like this in your inbox?

I send occasional emails with new blog posts, client-friendly tools, and digital tips that don’t talk down to you. No spam. No pressure. Just useful stuff, delivered clearly.

Goldie Rutherford – Digital Strategy with Heart

Websites that feel human. Words that sound like you. Tech that actually helps.

I work with small businesses and not-for-profits to simplify digital—through thoughtful website design, plain-language copywriting, and sustainable systems that save time.

Let’s Connect

📩 Email: hello@goldierutherford.com

🌏 Based in Australia — working with clients locally and internationally

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© 2025 Goldie Rutherford

Built with clarity, not complexity.