Real advice. Human language. Digital that makes sense.
This blog is for small businesses, not-for-profits, and community-minded teams who are ready to feel more confident online—but don’t have time to wade through tech jargon or trendy quick fixes.
You’ll find:
I write for people who:
This blog isn’t about selling. It’s about support. I write it to reduce stress, spark ideas, and give you useful, actionable content—so you can spend less time spinning your wheels, and more time doing what you do best.
From homepage must-haves to user-friendly design tweaks, these posts help you make your site a true reflection of your work—clean, clear, and easy to use.
Writing for your website, your socials, or your emails? These posts show you how to sound more like you, and less like a marketing brochure.
Get smart about systems and automation. These posts break down tools like Notion, MailerLite, and Zapier—without assuming you’re a tech pro.
Curious about using AI but don’t want to lose your voice or values? These guides help you bring AI into your workflow intentionally—without the hype.
These posts are about mindset, digital overwhelm, and building slow, sustainable progress without burning out.
I send occasional emails with new blog posts, client-friendly tools, and digital tips that don’t talk down to you. No spam. No pressure. Just useful stuff, delivered clearly.
Goldie Rutherford – Digital Strategy with Heart
Websites that feel human. Words that sound like you. Tech that actually helps.
I work with small businesses and not-for-profits to simplify digital—through thoughtful website design, plain-language copywriting, and sustainable systems that save time.
📩 Email: hello@goldierutherford.com
🌏 Based in Australia — working with clients locally and internationally
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© 2025 Goldie Rutherford
Built with clarity, not complexity.