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Your Questions Answered: Digital Clarity Starts Here

Find information about my services, process, and how we can work together.

Navigating the digital landscape can bring up plenty of questions! Here, I've gathered answers to some of the most common enquiries I receive. My aim is always clarity and transparency. If you don't find your answer here, please don't hesitate to reach out directly.

1. Getting Started

What kind of clients do you work with?

I work with small businesses, solo operators, and not-for-profits—especially those with values-driven missions and small-but-mighty teams. You don’t need to be “digital” to work with me. You just need to care about what you do and want better tools to support that work.

Do I need to have everything figured out before we start?

Absolutely not. In fact, most of my clients come to me with a mix of ideas, half-finished pages, old content, or nothing at all. That’s normal. My job is to help you sort through what you have and shape a plan that works.

What if I’m not sure what I need yet?

That’s what clarity calls are for. Book a free 20-minute chat and I’ll help you unpack where you’re at and what might make the biggest difference right now—no pressure, no prep required.

Do you work with people outside of Australia?

Yes—I work remotely and have clients across Australia and internationally. If your timezone makes it tricky, we can schedule asynchronous check-ins via email or shared docs.

Do you build websites from scratch or work on existing ones?

Both. I can design and build new websites tailored to your needs or work with you to improve, update, or redesign your existing site to better meet your goals.

Can you help with just one service, like only SEO or only copywriting?

Absolutely. While my integrated approach offers maximum impact, I understand that sometimes you have a specific need. I'm happy to discuss individual service engagements.

2. Services & Process

What services do you offer?

I offer website design, copywriting, and digital systems setup (including automation and AI support). You can engage me for one service or combine all three. I also provide ongoing support for updates and upgrades when needed.

View full services here →

How does your process work?

It depends on what we’re building, but generally we:

  1. Start with a clarity call or scoping session
  2. Map out what you need (site, copy, systems, or all of the above)
  3. Co-create—meaning we build together in phases, with plenty of check-ins
  4. Launch with confidence (and training, if needed)
How long does a typical project take?

That depends on the scope. A simple one-page site might take 2–3 weeks. A full website with copy and automation might take 6–8 weeks. I’ll give you a clear timeline upfront—no surprises.

Will I be able to manage the site myself?

Yes. Everything I build is designed to be easy to use. I provide handover guides, video walkthroughs, and optional training so you feel confident editing content, adding blog posts, or making updates.

Do you offer training on how to manage the website after it's built?

Yes, empowerment is one of my core values. I typically provide training documentation and/or a walkthrough session to ensure you or your team feel confident managing and updating the website content.

What happens after the project is completed? Do you offer ongoing support?

My goal is long-term partnership. While the initial project scope will be clearly defined, I offer ongoing support retainers or can discuss future projects as your needs evolve. We can tailor a support plan that works for you.

3. Website Design

What platforms do you work with?

Most of my websites are built on Brizy Cloud, as I find its easier for my clients tomanage, but I also use WordPress or Webflow, depending on your needs. I also work with Squarespace and Shopify where appropriate. I choose platforms based on ease of use, long-term sustainability, and what works best for you.

Can you redesign my current site instead of starting from scratch?

Yes. If your current site has a solid foundation, we can work with what you’ve got. Sometimes a refresh is all you need—other times, a rebuild is more efficient. I’ll assess honestly and recommend the best path forward.

Do you offer e-commerce functionality?

Yes, I can help you set up a simple, clean online store using platforms like Shopify, Squarespace, or WordPress with WooCommerce. We'll keep it manageable and aligned with your team's capacity.

What about accessibility?

Accessibility is part of everything I build. I consider things like contrast, font size, navigation, and alt text as standard—because digital should work for everyone.

4. Copywriting

What kind of copywriting do you offer?

I write clear, human-sounding content for websites, landing pages, and lead magnets. I also help refine existing copy, especially if it feels too corporate or unclear.

Will you help me figure out what to say?

Absolutely. I ask thoughtful questions to help you surface what matters most—then translate that into words your audience will understand and connect with.

Do you use AI to write content?

Sometimes—but always with intention. I may use AI to help with drafts or structure, but your content will always be edited by me to sound like you.

5. Systems & Automation

What systems do you set up?

I help with email marketing (like MailerLite, Mailchimp), forms, booking tools, internal workflows, CRMs, NDIS solutions, Rostering systems, Microsoft 365, SharePoint, and light-touch automations using tools like Zapier, Notion, or Google Workspace. I also advise on simple AI tools where helpful.

Will this replace my team?

Nope. My goal isn’t to replace people—it’s to reduce repetitive tasks so your team can do more of what they do best. It’s about working smarter, not harder.

Do I need to be “techy” to use the systems you set up?

Not at all. I’ll only recommend tools that suit your comfort level and capacity. Everything is set up with sustainability in mind, and I provide guides so you feel confident managing things long-term.

6. Pricing & Payment

How much does it cost to work with you?

It depends on the scope. I provide custom quotes after we chat—but to give you a ballpark:

  • Simple one-page sites: from $600 AUD
  • Full websites with copy and automation: $1,000–$8,000+
  • Ongoing support or retainer packages: available on request
Do you offer payment plans?

Yes. Most projects can be split into two or three payments across the timeline of the work. If budget is a concern, we’ll talk openly and find a path that works.

7. Working Together

Can we just start with a small project?

Absolutely. Many clients start with a single service—like copywriting or a homepage refresh—then come back for more once they’ve seen the value. You don’t have to commit to everything at once.

Do you offer support after launch?

Yes. I offer post-launch support, maintenance, and occasional retainer packages if you need ongoing help. Many clients come back for updates, new features, or just another pair of hands when things get busy.

What if I have questions after we’re done?

You’re never left hanging. Even after we wrap up, I’m happy to answer quick questions or point you in the right direction. My clients stay in touch—and I like it that way.

Still have questions?

If your question isn’t listed here, don’t hesitate to reach out. I’m happy to talk things through or clarify anything.

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Goldie Rutherford – Digital Strategy with Heart

Websites that feel human. Words that sound like you. Tech that actually helps.

I work with small businesses and not-for-profits to simplify digital—through thoughtful website design, plain-language copywriting, and sustainable systems that save time.

Let’s Connect

📩 Email: hello@goldierutherford.com

🌏 Based in Australia — working with clients locally and internationally

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© 2025 Goldie Rutherford

Built with clarity, not complexity.